Health Director of the Year

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Health Director of the Year 2006

Dr. John Morrow


Pitt County Department of Public Health

In the book, Good To Great, the traits of the most successful leaders are described as, “modest and willful, humble and fearless”. This Health Director definitely possesses these traits. He is a leader who expects a great deal from himself, is always willing to do whatever needs to be done, and is quick to acknowledge/credit others for the successes within the agency.’

This person’s nomination states that several leadership qualities are evident in his work. These include availability to the community, commitment to collaboration, and his willingness to be a trailblazer.

In terms of availability to the community, he has excellent attendance records for all boards he serves on, often serving in a leadership role. This past year he encouraged the Board of Health to televise their board meetings as a way to increase public awareness for public health. He personally takes all phone calls from the public and professional community, serves as a spokesperson for public health issues within the county and region, and maintains an open door policy with his staff.

Perhaps his most impressive leadership quality is his commitment to collaboration. Time after time he has demonstrated a philosophy of collaboration that involves resource sharing and avoidance of duplication. As a result, the Health Department is often one of the first groups called upon to collaborate. The Health Department teamed up with others including local dentists to secure funding to establish a mobile dental unit for low income, uninsured children. When questions were raised as to which group would carry out the services, he stepped up to take on the task. Last year when state funds became available for two school nurses in his County, without hesitation this health director agreed that these funds should be contracted to our local hospital, who was already providing school nurses to the school system, in order to ensure that the nursing services were expanded and coordinated. For the past two years, area doctors, the hospital, and School of Medicine clinics found themselves without flu vaccine for the highest risk patients. He immediately made arrangements to share the Health Department’s supply of vaccine with these providers. Most recently, he has been key in the collaborative effort to expand the services of a neighboring Community Health. Through his participation and leadership, capital funds have been raised to build this 15,000 square foot facility (to open the latter part of 2006). The operational plans have been designed to integrate services and resources to avoid duplication. He has worked this past year with the Schools’ Board of Education to support the adoption of a Tobacco Free Schools policy. During every address he made to the Board urging them to adopt this policy, he offered to share the Health Department’s resources for smoking cessation. Another example of collaboration is the manner in which he managed the issue of lead in tap water of city’s Utilities’ customers. He and his staff met with the Utilities staff to develop a plan of action for communicating critical public health information to the public. Joint communications between the two organizations resulted in widespread dissemination of the public health message to priority populations regarding action steps to reduce lead exposure from tap water. Over the past year he has supported County Emergency Management by assisting the department in revitalizing the Local Emergency Planning Committee. During our recent accreditation site visit, the site visitors report read as follows: “The Health Department is to be commended for its commitment to collaboration and coordination of services with all community partners, demonstrating a generous and non-competitive spirit and sharing of resources in the provision of seamless services for the people of the County.”

Another leadership quality is his willingness to be a trailblazer by seeking new opportunities and accepting new challenges. He was instrumental in developing the Community Care Program in the County, a model program for the state, which has now expanded to 27 counties in eastern NC. He continues to provide leadership to the network, representing the perspective health departments and public health. The County is the host county for one of seven Public Health Regional Surveillance Teams and one of three Regional Response Laboratories. He has agreed for the Health Department to pilot several initiatives. Most recent include serving as: one of four counties to pilot the North Carolina Immunization Registry, one of five counties to pilot the North Carolina Electronic Disease Surveillance System, and one of five counties to pilot the new Health Information System (HIS). With regard to the latter, he chose to halt plans to work with another vendor for a practice management system for the Health Department even though he had secured funding to move forward. Following legislative action allowing health departments to restrict smoking 50 feet of their facility, he immediately approached the Board of Health to adopt such a policy. The Board adopted the policy in October 2005 with an effective date of February 14, 2006. He felt it was critical for the Health Department to serve as a role model. He was among the first 20 health directors to volunteer for accreditation. On August 3, 2006, the Health Department was accredited – all 145 activities were deemed as met. His willingness to accept new challenges can also be found in his encouragement and support of staff in seeking grants. In March 2006, the Health Department was one of four health departments in the Sate awarded funding to support heart disease and stroke secondary prevention efforts. This program will serve 22 counties in eastern North Carolina. Since 1997, the Health Department has received grants totaling over 2.8 million dollars to support infant mortality reduction initiatives. His direction and support of the Infant Mortality Prevention Advisory Council has contributed to more than 50% reduction in infant mortality in his County. In 2004 (most recent data), the County recorded the lowest infant mortality rate in the county’s history (7.1/1000 live births). Most recently their council was selected as a National March of Dimes Best Practice Model for its interventions to reduce prematurity and infant deaths. With his leadership, the agency has been awarded numerous grants to support a wide variety of health promotion issues within the County.

Finally, his commitment to developing a competent public health workforce is evident in his work with East Carolina University. He played a key role in the development of ECU’s newly created MPH Program. He served on the planning committee, hosted planning meetings at the health department, served as a linking pin for the academic program to the practice community, and assisted in the search for faculty. He is an active teacher, preceptor, and a role model for students in the program. As a physician, he is part of an effort to train residents and fellow physicians at Pitt County Memorial Hospital in public health. With his collaboration, the MPH Program received a $280,000 grant to educate these physicians. He is a co-investigator in this grant. As a faculty member of the Department of Family Medicine, he actively teaches preventive medicine and public health to medical students at the Brody School of Medicine in the Medical Student Years 1, 2 and 3. The Brody School of Medicine was recently designated as one of 11 medical schools nationally to establish a Regional Medicine-Public Health Education Center. His collaboration was essential to receiving this grant. He is a co-investigator on this grant as well. He equally supports the field placement experience for students in health education, nursing, social work, environmental health, and nutrition.

At a state level, he is a member of the NC Association of Local Health Directors and serves as the Epidemiology Committee Chair, the NC Bioterrorism Grant Steering Committee, the Selection Committee for the Sate Director of Public Health Preparedness and Response, the NC Immunization Advisory Council and the NC Medical Society Family and Public Health Committee. He serves on the Editorial Board of the Journal of Public Health Management and Practice. He serves on numerous Boards and committees in his community and is active in a local Rotary Club. He is also noted for volunteering his time beyond the traditional workday. He is active in the local community in school fundraising efforts and the “Leaders for Lunch” program. This initiative pairs leaders with youth at risk for dropping out. As a participant in this program, he has volunteered to mentor youth despite the fact that his four beautiful daughters keep him quite busy with church and school functions, as well as other activities.

For these numerous contributions to public health at the local and state level, the 2006 Health Director is Dr. John Morrow, Pitt County Health Director!


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